Blow the Competition Out of the Water

Need to differentiate yourself from the competition? Or ever wonder why Microsoft sells Office instead of Power Point, Excel and Word separately? Totally unrelated ideas right? Incorrect. What they both have in common: Pattern number 9. Kainhan Krippendorff, a blogger for Fastcompany.com, explains it wonderfully in his article, but essentially is boils down to this: If everyone is selling apples... sell apple pies!

Take a look at these questions and see how you can apply pattern number nine to separate yourself from the competition.

1. How could I aggregate the parts to create something new?
2. How can I disaggregate things to create new things?
3. What does my competition offer, and how can I make my approach more appealing?

Check out the full article here!